How to utilize facebook, Twitter in your business strategy

Do you have social media accounts? Do you have facebook and twitter? Well, It is important to utilise social media in your business strategy. How do you then use these accounts? Did you know that  It is one of the fastest ways to get your name out there?  It is a great means of marketing your services, products, and help boost your brand.


It has about 1.65 billion monthly active users, making Facebook one of the most popular platforms not only for personal use but business as well.

Content that does not inspire emotional responses will have little impact, therefore aim to create consistent posts that are informal and friendly.

Engage your fans with posts that are ‘shareable’ or likely to prompt a user to share with their friends. Don’t be afraid to ask your ‘friends’ questions or even ask them to share a post directly.

Some businesses share short stories that their fans really enjoy and comment on, while others keep their posts short and sweet.Let your personality and unique voice shine through by being real and authentic.

You can also try to appeal to your fans with multimedia. Posts with images or videos produce 93-96 per cent engagement for small business Facebook Pages.

People will want to connect with you here, so let them get to know you better by sharing images of new products, a video from your latest event and links to places where they can find out more about your product or services.

Facebook offers tools to aid you drive traffic.You can download the Facebook Badge and put it in your business’s window to let customers know you’re on Facebook, or post a button on your website so customers can easily ‘like, your business.


With over 310 million registered users, Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted.

Twitter is an easy way to connect with your audience, generating over 175 million tweets daily. As more people follow you, your business gains exposure to potential customers.

It’s best to actively tweet throughout the day if possible.Twitter has a more fast-paced, concise stream than other networks, and consequently followers will expect you to tweet multiple times a day and they’ll be more likely to see your tweets if you do.

Prioritise responding quickly as well because since Twitter moves at hyper-speed, 72 per cent of users expect mentions to be responded to within one hour.

Just as you should be actively posting, expect to be actively responding as well.Tweet information that’s valuable to customers. You can re-tweet or forward others’ tweets or tweet links to useful information, which helps build your reputation as an expert.

You could tweet today’s menu at your restaurant, news of an upcoming event or sale, or a special promotion code.

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