Singer Taylor Swift, who has 112 million followers on Instagram, encouraged her fans to register to vote. According to Vote.org, there was a significant increase in voter registration after Taylor Swift waded into politics.
Kamari Guthrie, director of communications for the nonprofit Vote.org, told Buzzfeed that numbers had spiked both nationally and in Swift’s home state of Tennessee after the singer’s post Sunday on Instagram.
“We are up to 65,000 registrations in a single 24-hour period since T. Swift’s post,” Guthrie said.
For comparison’s sake, 190,178 new voters were registered via Vote.org nationwide during September and 56,669 in August. Swift suggested people visit the website.
It should be noted that there is often an influx of people registering to vote just ahead of deadlines
Guthrie said traffic to her organization increased after Swift’s post, with 155,940 unique visitors coming to vote.org in the 24 hours following, compared to the average number of daily users of 14,078.
The number of new voters in Tennessee also spiked, she said, with 2,144 signing up in the more than a day since Swift’s encouragement. That number is close to the entire amount of new registrations in the state for the month of September which was 2,811.