Diamond Platnumz is a frequent performer in Kenya and has been to the country for Wasafi Festival, Ameru Festival and the Chrome Invasion New Year Party where he went home with 6.5 Million Kenyan shillings.
Aside from concerts, Diamond revealed that Kenyans support his music on digital platforms such as YouTube with the bulk of his views coming from Kenya. He believes that Kenyans should extend that support to their musicians so that they too may make money from music.
“It’s important for people to support musicians from their country. For example, I’ve gotten a lot of support from Kenya especially on my digital platforms. On YouTube, most views are from Kenya. If they can support me why can’t they support their own? I am making a lot of money from YouTube, I am making a lot of money. If I can make money then whey can’t other musicians do it?” he asked while addressing the press.
The ‘Baba Lao’ singer also disclosed that to make money, a musician must set standards, brand themselves like a superstar and commit to some level of exclusivity when it comes to some club appearances. He revealed that the reason for this is that clubs can be a source of bread and butter if you become an exclusive figure.
“How you brand yourself is very important. There is money in music, if you want to make money you can and if you don’t, you won’t. How you brand yourself is very important. Have a set fee and if people can’t match up then they can leave. Don’t force people to pay you a lot of money if you cannot give them value for their money,” he advised.
"You can't be fair and average in music and expect to make money" – Diamond Platnumz
Posted by Opera News Kenya on Monday, 17 February 2020
He also added that it’s important to have a lot of hits that you can perform and also have a good team that will ensure you become the star you are meant to be.