From Africa to the rest of the world.
This is the story of a tiny East African country, Rwanda, that has set on a historic journey of setting precedents in everything.
From being one of the admirable democracies around the black continent to an emerging economic powerhouse, Rwanda has become second to non in marketing herself to the entire world.
While other countries like Kenya and Nigeria are trooping to western and Asian countries to borrow billions and burdening theie impoverished tax payers, Rwanda is inking deals that will, ultimately bring more economic freedom and stability to her ciitizens.
Rwanda, has taken a historic route by making deals with powerful and influential football clubs in the world a first one being with Arsenal and now with French side Paris Saint-Germain (PSG).
🔛🏋️♂️ #PSGFCN
Place à l'échauffement 🔥
🔴🔵 #ThisIsRwanda pic.twitter.com/eNkNwRHKkV
— Paris Saint-Germain (@PSG_inside) December 4, 2019
On Wednesday, December 4, Rwanda penned its second three-year partnership deal with PSG after its first one with Arsenal last year.
The partnership will see Rwanda being promoted as the best tourism destination as well as Made-in-Rwanda initiatives touching on fashion, agriculture (tea and coffee) and arts.
The partnership will further see Rwanda be the exclusive supplier of tea and coffee at PSG’s home ground, the Parc des Princess Stadium, when the new season kicks off.
In Kenya, the government launched a campaign to kick out football sponsors, mainly betting firms, which were ploughing millions into the country’s economy and now most clubs are on their death beds.
“Visit Rwanda has started being displayed on the stadium and on the shirts inviting everyone to experience all the country has to offer!” Rwanda’s sports ministry said in a statement seen by Opera Sports.
Yesterday during warmups at the @PSG_inside Parc des Princes: #VisitRwanda has started being displayed on the stadium and on the shirts inviting everyone to experience all the country has to offer! pic.twitter.com/7bvAfgVtXe
— Ministry of Sports | Rwanda (@Rwanda_Sports) December 5, 2019
The move has excited and lit up online users who have lauded the brains behind the historic move urging other countries to follow suit.
It is high time countries in Africa start learning from Rwanda. Three(3)-year deal with @PSG_inside where Rwanda Tea and Coffee will be sold at Parc des Princess. This is classy. Rwanda to the world.#EnergySports pic.twitter.com/YddrP2cVnV
— Samuel Apam Sammer (@apamone) December 5, 2019
New Times (Rwanda) Rwanda – PSG deal: How social media reacted to the partnership: Rwanda and French Football club Paris Saint Germain (PSG) on Wednesday announced a three-year sponsorship deal. This was Rwanda's second partnership… https://t.co/l45PbIjtcz via @PerilOfAfrica pic.twitter.com/fKIxxltEY6
— MarthaLeah Nangalama (@mlnangalama) December 5, 2019
How Rwandan brands will benefit from the PSG deal | The New Times | Rwanda • @Bycollinsmwai @HouseOfTayo @Moshions @HauteBaso #CollectiveRw https://t.co/CjmIq4zTEU
— Linda Ndungutse (@LindaNdungutse) December 5, 2019
I feel like visiting Rwanda either 😂😂😂😂😂😂 https://t.co/itMQNA3ZGf
— Uzagende kuri Moto 🇷🇼 (@princenshiz) December 5, 2019