Pay Television Company StarTimes Media has announced an ambitious subscriber retention strategy that will see more local content available on the platform.
The subscribers on both terrestrial and satellite platforms will get automatic upgrades to higher bouquets at the cost of a lower bouquet for the first two weeks upon renewal of their monthly bouquet of choice.
StarTimes Regional Director of Marketing Mr. Aldrine Nsubuga noted that in addition to the fresh local content, for every monthly subscription made on the Nyota bouquet, subscribers will access Basic bouquet for the initial two weeks, subscribers enrolling to Basic will also qualify for the automatic upgrade to Classic for the first two weeks at no extra cost.
StarTimes Media Regional Marketing Director Aldrine Nsubuga (right) and Content Director, Michael Mwai during the unveiling of the digital television firm’ upgrade campaign. PD/COURTESY
“We acknowledge the need to progressively grow value for our subscribers which has advised our new campaign to offer them access to more premium channels at the cost of lower bouquets while still increasing our investment in local productions key in not only being competitive on price but also with the premium local content that will be available on our platform moving forward,” noted Mr. Nsubuga.
StarTimes has also extended a 25% price drop for the company’s terrestrial and satellite set-top boxes. The company’s terrestrial pay television set-top boxes will now retail at Ksh 1,499 down from Ksh 1,999 inclusive of one-month classic bouquet subscription while satellite Combo full kit comprising of a decoder, dish and accessories will now retail at just Ksh 2,999 down from 3,999 inclusive one month super and classic bouquet subscription.
“The product discounts will run from November to 15th January 2020 while the subscription upgrades will run till 31st January 2020 during which period we believe we will experience increased subscription renewals while attracting more subscribers on our platform as Kenyans take advantage of the product discounts,” concluded Mr. Nsubuga.