A 13-year-old who had gone missing has been re-united with his family after being featured in AS Roma’s social media campaign while announcing their new signings.
The boy’s picture which appeared besides Henrik Mkhitaryan’s video during the announcement, was reported to have been found and united with his family.
The teenager who featured in the Henrikh Mkhitaryan x @missingchild_ke announcement video was actually found on the day the Armenian international made his #ASRoma goalscoring debut.
We’re republishing an edited version of the video to publicise the 11 other missing children 🙏 pic.twitter.com/6EA6x4Bc5i
— AS Roma English (@ASRomaEN) September 16, 2019
Coincidentally the boy was found on the same day that the Armenian national netted his first goal for the Italian giants after making a loan switch from Arsenal.
Mhkitaryan hopes to recover his form with the Paulo Fonseca coached outfit after disappointing spells with Manchester United and Arsenal in the English premier league, having joined as one of the top talents in Europe from Germany side Borussia Dortmund.
AS Roma have partnered with missing child charities National Center for Missing and Exploited Children and Telefono Azzurro for the online-based campaign which will be aiming at exploiting their massive social media following to create awareness about missing children all over the world.
Back in July, #ASRoma teamed up with @missingchild_ke to highlight individual cases of missing children in Kenya when we announced transfers. Throughout our summer social media campaign, 16 young Kenyans were featured – all pictured here. We still hope they will be found 🇮🇹 ♥️ 🇰🇪 pic.twitter.com/UsxEJpVP9B
— AS Roma English (@ASRomaEN) September 4, 2019
‘We want to use the viral nature of social media transfer announcements to help raise awareness for missing children,’ Roma’s head of strategy Paul Rogers had told the club’s official website.
Missing Child Kenya is a non-profit organization which receives and shares information relating to missing children through various media platforms to increase search efforts. Counting on the swelling numbers that the local mashemeji derby attracts, the organization liased with the teams to have the players carry placards with pictures and names of missing children at the Kasarani stadium in May this year to create awareness.