Excellent Business! Real Madrid Sign Luka Jovic for €60M

Real Madrid have signed Serbian striker Luka Jović on a six-year contract for a reported fee of around €70m 🇪🇸

He scored 27 goals for Frankfurt last season, including 1o in the Europa League.

The deal is currently pending the medical examination. Throughout the season, Jovic began to attract interest from all over Europe before the German side triggered the clause to sign him for just €8m, and now they have sold him with his value multiplying eight times.

An immediate profit has been made, although those in Germany are disappointed to be bidding farewell to a player they could not block the career progress of. Talk about Excellent business.

Frankfurt’s sporting director Fredi Bobic has said: “Luka Jovic is a big loss for us.

“His explosiveness and scoring skills have spread throughout Europe and we’ve benefited not only from his goals over the past two years.

“But for us, it was clear that there is a financial pain threshold.

“For Eintracht Frankfurt, this is a good and important transfer. We wish Luka only the best for his future. Jovic mustered a goal every three games last season, a widely-shared backheeled winner against Schalke in the DFB Pokal semi-finals giving his rise a global audience. He credits Eintracht’s then-coach Niko Kovac, now in charge of Bayern Munich, for making him run “more in one month than I did in a year in Lisbon”.

In 2018-19 his form has been sensational, peaking in October when he scored five times against Fortuna Düsseldorf. Last month he returned to Estadio da Luz and scored against Benfica in the Europa League quarter-finals. It has been some run; no centre-forward of his age in the continent’s top leagues is performing comparably.

“Sometimes you’ll see someone score a great goal and think: ‘Yeah, it’s a little bit of luck,” Meier says. “But with Luka you saw it in training 10 times a week and you’d just say, ‘OK, that’s his style.’

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