Adidas keeps making all the right moves, where marketing is concerned and die hard fans are here for it! The sportswear giant has teamed up with ‘Surfin” Crooner Kid Cudi to launch a range of top-secret sneakers.
Kid Cudi will join the elite list of Celebrities who have previously collaborated with Adidas in the past including Beyonce, Kylie Jenner and Pharrel Williams among many.
View this post on Instagram
View this post on Instagram
Ball for the Human Race. @adidasoriginals Crazy BYW LVL X out 12/22 www.adidas.com/us/pharrell
The Superstar announced the collaboration with his 1.1 million Instagram followers by uploading an abstract illustration of a blue-skinned woman’s head with an apparent burning moon inside it, set against a pink backdrop, along with the caption “@adidasoriginals”.
At the bottom of the image was the website address adidas.com/kidcudi but no other information.
If you visit the website there is a sign-up page where you can list your details to be one of the first to get notified for when the collaboration goes live.
Adidas has confirmed that the collaboration will feature an assortment of footwear and apparel pieces and, according to Footwear News, the graphic that Kid shared will be on all of the Kid Cudi x Adidas merchandise.
The line is expected to be released towards the end of the year.
Kid and Adidas first worked together on the TRESC Run sneaker last year.
The 35-year-old musician was one of six stars to be part of the Asterisk Collective – a platform that empowers creative partners to impact communities all over the world in a positive way through their own initiatives and was launched by Adidas in December.
Here were people’s reactions to his announcement:
kim.mescudi pls do not hurt my pockets scott
okjulo I’m ready
ryanbeckford I hate adidas but w.e I support you and ye
krae3000 Shoulda went nike
andrew__swa just take my money
xtlanta I’m a simple man; I see Cudi, I buy it
_therealgood I cant wait too see what i can get my hands on 🔥
jennam_03 Take my money damn