MARVEL DOES IT AGAIN! Avengers: Endgame smashes Box Office Record

The Disney blockbuster has become the fastest film ever to break the $1bn barrier, doing so in just five days.

The world acclaimed Avengers: Endgame has made box office history by taking a record-breaking $1.2bn (£929m) in global ticket sales in its opening run. Endgame is the 22nd offering in the Marvel Studios superhero franchise.

It’s opening takings smashed the previous global debut record of $640m set by last year’s Avengers: Infinity War. In the U.S alone, Endgame which stars Robert Downey Jr. as Iron Man brought in a record $350m, and also enjoyed the U.K and Ireland’s biggest opening ever with takings of £43.7m.

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Forbes notes that 45% of the global ticket sales came from 3-D showings around the world while $91.5m (£70.7m) came from IMAX screens, double Marvel Studio’s previous opening weekend record.

Also 4DX  the cinema experience with stimulating effects like water, wind, scent and strobe lighting – earned $15m (£11.6m) globally on the movie.

The movie also drew huge audiences in China, where it made a record $330.5m after opening there on Wednesday, ahead of North America.

Walt Disney Studios Chairman Alan Horn said in a statement: “Though Endgame is far from an end for the Marvel Cinematic Universe, these first 22 films constitute a sprawling achievement, and this weekend’s monumental success is a testament to the world they’ve envisioned, the talent involved, and their collective passion, matched by the irrepressible enthusiasm of fans around the world”.

The popular Avengers franchise began back in 2008 with Iron Man. Avengers: Endgame has received positive reviews from critics, with a 96% approval rating on Rotten Tomatoes.

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