A firm has created a new condom which requires four hands to open as a way of encouraging sex consent.
An Argentine company has created ‘ consent pack’ of condoms in which it emphasizes that there is no pleasure without consent.
The condoms were designed by ad agency BBDO Argentina for Tulipan, a company which sells adult toys and condoms.
“Tulipan has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship: pleasure is possible only if you both give your consent first.” Said Joaquin Campins and Christian Rosli, executive creative directors of BBDO Argentina.
CNN reports that the condom is limited edition for now.