Sauti sol ‘announces’ new partnership

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The local musical group, Sauti Sol has won Kenyans hearts with their great music which is never disappointing since they began their music career. They have announced that they have a new partnership which they will be revealing.

Through their Instagram account, they said; “Loading… We’ll never stop pushing, setting goals and challenging ourselves. We’re turning things up a notch with a new partnership. Are you ready? We’re announcing some huge news this coming week.”

The new partnership comes after they renewed their partnership with Chrome Vodka, which meant they would continue to be the brand ambassador for the Kenya Breweries Limited’s brand.

KBL and Sauti Sol did not disclose how much money was involved in the deal but it was believed to be lucrative. The group first signed the deal with Chrome in February 2016 which they followed up with an international tour of their album Live and Die in Afrika and featured the alcoholic drink in their Shake Yo Bam Bam video.

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However, they were to conduct a series of nationwide headlining concerts and ground activations. Bien explained; “The partnership between Sauti Sol and Chrome Vodka is a step in the right direction for Kenya’s music industry. I believe it is the first of many and based on this relationship, corporates and musicians will start many other lasting relationships. I hope this restores goodwill in the Kenyan music industry, which has sometimes been viewed as non-profitable and incompetent.”

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