If you love watching Game of Thrones with a whisky in hand (and you really should or you don’t know what you are missing), then Johnnie Walker’s latest offering will tickle your fancy.
The capital city, Nairobi came alive on Wednesday evening at an exclusive invite only event that saw Kenya Breweries Limited (KBL) launch White Walker by Johnnie Walker, the limited-edition Scotch whisky inspired by HBO TV hit series Game of Thrones, in Kenya.
The whisky was unveiled in 2019 globally, and Kenya is the second country in the continent to launch this delicious drink.
Not even the heat which has dominated the weather pattern in the city for a while now, could stop the invited guests from getting into the winter is here spirit at the popular Milan Club, Westlands.
Created by whisky specialist George Harper, alongside the small team of expert blenders at Johnnie Walker, this innovative whisky is best served directly from the freezer, echoing the chilling presence of the White Walkers.
Speaking at the launch, KBL Marketing and Innovations Director, Graham Villiers-Tuthill said the partnership between HBO and Diageo bringing the White Walker experience in Kenya is perfect example of integrating culture into brands.
“We knew there was fan appetite for a Game of Thrones whisky and once we saw the vision from Johnnie Walker for a way to collaborate, we knew the idea was perfect and the time was now. From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with White Walker by Johnnie Walker. We’re confident fans will enjoy sipping this great whisky as they wait for Season 8 and beyond,” said Villiers-Tuthill.