Kenyan youths lead Africa in betting with the majority never winning

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Interior CS Fred Matiang’i has announced that all licenses for betting companies in Kenya stand suspended as from July 1, 2019, unless they confirm that they have paid all taxes since foundation of their operations on the Kenyan soil and complied with all regulations.

“The betting, licensing and control regime in our country MUST change. We will turn it inside out” Matiang’i said.

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Based on Geopoll report, Kenyan youth spend more than the average of KSh 500 that other sports gamblers in Africa spend.

“Kenya is the leader in the most amount of money spent on gambling. Youth elsewhere spend less than Ksh500 a month and most bet only once a month,” Geopoll said.

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In Kenya gamblers bet once a week, a sign that young people could becoming gambling addicts.

According to PricewaterhouseCoopers Kenya is the third largest gambling market after South Africa and Nigeria respectively in Africa in terms of revenues. But, in terms of participants, Kenya could be ahead of its peers in the region.

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The average amount spent on bets is above $50 per week. A majority have never won any amount above $50.

Furthermore, the Geopoll Survey found that 79 percent of bets placed in Kenya are on football games, making the country the leading in football betting.

Mobile phone has since become the most convenient tool for those gambling.

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Despite having a higher internet and smartphone penetration, the 2017 Geopoll Survey on gambling found that South Africa has the lowest number of people who use mobile phones to gamble.

“The mobile phone has become the most convenient tool for those gambling. About 75 percent of those who bet do so using their mobile phones with Kenya having the highest number of mobile usage for gambling at 96 percent,” Geopoll said.

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SportPesa, a leading betting site, emerged at the top of Kenya’s most searched topics. Among the top sports gambling related sites that featured in the list include Livescore (3), Betpawa (5), Betin (7), Prediction (8), Betika (9) and SportPesa Login (10). Others are Forebet (13), Livescore CZ (17), SportPesa Livescore (19) and Games (20).

Also in the top searches were Arsenal (12) and Chelsea (16), both English Premier League teams, another sign of the rising football and gambling craze in the country.

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