Kenyan born oscar awards winner Lupita Nyong’o is always hitting headlins for how best she represent her home country internationally. Most of the times she is always talked of because of her presence in film but this time she is the talk after buying sneakers worth sh. 300000.
She said that she decided to but it after she found out it is made in Kenya; “I was really impressed….It’s about time that we had a home-grown sneaker. So I like the innovation behind it, and decided to support it.”
Nyong’o’s Us co-star Winston Duke added, “Kenya and Africa is not a place where people usually identify where sneakers come from. And it’s really great to just change that narrative that we have our own thing.”
Enda CEO Navalayo Osembo said it was so exciting to have Lupita supporting their brand; “We’re still a small company, but with a big vision of having runners around the world wearing Kenyan made shoes. If our shoes can impress Lupita, we hope more people will give them a try and see just what a small company working closely with athletes can do.”
The two actors also talked about their style growing up, how their African and Caribbean heritage has informed how they dress and much more. Enda last week made a launched their second pair of under their brand which is not only inspired by Kenyan athletes, but also made in Kenya.
The company launched its latest trainer running shoes christened ‘Lapatet’ (Kalenjin for running) on the crowdfunding platform Kickstarter. Enda is a Kenyan company that was founded with a mission to bring Kenyan athletic excellence to runners everywhere and fuel economic development with a vision to have millions of runners around the world wear shoes 10 percent made in Kenya.
Enda, “go” in Swahili, was founded by Navalayo Osembo and Weldon Kennedy with a mission to bring Kenyan athletic excellence to runners everywhere and fuel economic development in Kenya. The two started a crowdfunding campaign for a daily trainer, the Lapatet, last week. If successful, it would be the first-ever daily trainer produced in Kenya.
The first model, the Iten, is a lightweight trainer and has been worn by more than 4,000 people around the world, including Nyong’o.