From Tiwa Savage, Fena Gitu to Efya, Rihanna, Vanessa Mdee, and many more, these creative and talented women have been changing the narrative one day at a time in the male-dominated industry and boomplay has sought to appreciate these women and their craft in the best way possible.
The Boomplay app took on a feminine look during the International Women’s Day celebrations on Friday, March 8, to showcase, promote and celebrate women in music. The app will feature songs, albums and playlists championed by women on all sections of its homepage.
Boomplay will also be running a play time campaign to increase streaming revenue and numbers for female artistes whose songs will be featured in the Boom Queens playlist, a playlist consisting of songs by some of the best female artistes in the world.
“The conversation on gender equality and parity is one that is constantly ongoing and on occasions like this, it is important for us as a platform with so much interest in promoting women in music, to show our support in the best way possible. This is not a one-off campaign for us, it is one that started since inception and will continue, a pledge evident in our daily and weekly activities and inclusions,” said Boomplay’s head of Public Relations, Tosin Sorinola.
To show support to women in music and stand a chance to win big while at it, users will be required to subscribe to any of the available music plans on Boomplay (daily, weekly or monthly) and stream the Boom Queens playlist.