Africa’s top music streaming and download app, Boomplay,celebrates International Women’s Day 2019 with the “Boom Queens” app takeover and play time campaign.
Kenya’s celebrated female singers such as Avril, Fena Gitu and many more, these creative and talented women have been changing the narrative one day at a time in the male-dominated industry.
Boomplay will also be running a play time campaign to increase streaming revenue and numbers for female artistes whose songs will be featured in the Boom Queens playlist, a playlist consisting of songs by some of the best female artistes in the world.
“The conversation on gender equality and parity is one that is constantly ongoing and on occasions like this, it is important for us as a platform with so much interest in promoting women in music, to show our support in the best way possible. This is not a one-off campaign for us, it is one that started since inception and will continue, a pledge evident in our daily and weekly activities and inclusions,” said Boomplay’s head of Public Relations, Tosin Sorinola.