Samsung launches crackdown on fake phones, targets small scale sellers

Samsung has announced a new operation in hunting down counterfeit phones that are sold under the brand’s name.

Saying that it will be coming after the last chain of supply, which is retail, the Samsung Brand Protection Expert Peter Mutula said the counterfeit phones masquerade using the Samsung name, exposing consumers to health risks while fleecing others from Samsung.

“It is only at the end of the supply chain which is the retail level when other brand names (often of inferior quality) are removed and counterfeit accessories such as back covers, battery wrappers and screen guards bearing the Samsung logo/sticker are put onto the devices. The gadgets are then sold as counterfeited Samsung mobile phones, fleecing purchasers and exposing them to health and safety risks,” said Mutula.

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Mr Mutula further explained that counterfeiting has evolved and now has a parallel supply chain from manufacturing, importation, distribution and wholesale where the products bear a consistent brand name.

He stated that the operation was aimed at protecting Samsung consumers by supporting the government’s ant-illicit war to create a win-win outcome not only for consumers but brand owners and the government.

Some of the arrested retailers are set to be arraigned in court on Wednesday.

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