Former US President Barack Obama has teamed up with America’s elite basketball body, the NBA and the sport’s global governing body FIBA, to start a professional league in Africa.
The Basketball Africa League will initially have 12 teams and is slated to begin in January. Qualification tournaments will be held later this year to determine those clubs, with teams from Angola, Egypt, Kenya, Morocco, Nigeria, Rwanda, Senegal, South Africa and Tunisia expected to be among those taking part. No nation will have more than two teams in the league.
Obama, an ardent basketball fan, will have direct involvement in the initiative although his role has been kept under wraps it was announced on Saturday.
NBA commissioner Adam Silver told AP that Obama has told him he wants to “be directly involved with these activities in Africa.”
During a meeting of would-be sponsors, Obama spoke on a video saying, “I hope you know through sport, that if you put in effort, you will be rewarded.”
He added: “I hope you learn through sport what it means to play as a team, and even if you are the best player, your job is not just to show off but your job is to make your teammates better.”
Silver said Pepsi and Nike’s Jordan Brand — Charlotte owner Michael Jordan — are among the partners who have reached out to the NBA and said they want to be part of the Africa league.
The initiative is part of NBA’s plans to keep growing the game in Africa through the league and other activities.
“As we’ve been talking about this concept over the last several months, there’s been a tremendous reception from many of our NBA team owners … and in addition, several of the partners of the NBA have expressed a strong desire to work with us in Africa,” Silver said.
The NBA and FIBA’s involvement will include financial support and resources toward continued growing of the game on the continent, as well as providing training for players, coaches and referees and some infrastructure for the new league. Silver said there are 438 companies in Africa that generate more than $1 billion in revenue annually, but that sport there has not seen the same growth — yet.