List of media houses in disagreement with Kenya Audience Research Foundation

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The aim of conducting study is to lay out the truth behind a fact or destroy the existing wrong perception.However if you disagree with the right theory without proving you are right in how and what you are  doing then owners of the work are boundto get angry.

But in a statement on Thursday, five media owners expressed their displeasure and disappointment at the continued release of ‘patently unreliable’ and falsified media data.

The five leading media houses have raised concern over media data published by Kenya Audience Research Foundation.

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Radio Africa Group, Nation Media Group, Kenya Broadcasting Corporation, Capital Group Limited and Standard Media Group gave KARF seven days to withdraw and cease further publication of media data posted last year.

In its research, KARF noted that majority of Kenyans preferred traditional media as their first source of information.

According to the study, the average number of Kenyans who consume media daily is 16 million; 94 per cent of which consume TV, radio and print while only 33 per cent consume new media but not exclusively.

It indicated that 64.8 per cent of Kenyans value Radio, 30.6 per cent TV and 1.6 per cent prefer newspapers. Only 1.9 per cent go online, 0.8 per cent on social media while the rest read magazines.

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