Instagram’s talking egg that made rounds and got millions of likes is now being used to shed light on mental health and the pressures of social media.
The account has now reached 10 million followers and the #Talking Egg has more than 52 million likes. it puts that audience to use with only a 3 second video that aired on Hulu around the Super Bowl.
In the past weeks the account provoked many and proceeds to be a short spot with Hulu that has been of great assistance in promoting mental health awareness, particularly in the context of using social media.
“Recently I’ve started to crack… the pressure of social media is getting to me,” the video reads as the egg’s shell begins to crack before breaking into pieces.
“If you’re struggling too, talk to someone,” the egg says before it is resurrected with a full shell once again.
the video has received acceptance from Mental Health America and many more on twitter of which it has been trending as #TalkingEgg and the those who share the vidoes are now the #EggGang. However according to the comments that followed the post, more of the Instagram followers expected more or do not have a Hulu account.
We’d like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight with an important message. Not everyone chooses to #fightintheopen for mental health, but you did for the 1 in 5 Americans living with a mental health condition. Thank you, #EggGang! 💚🥚 pic.twitter.com/9KPlXG5re4
— Mental Health America (@MentalHealthAm) February 4, 2019
We’d like to thank #TalkingEgg for shining a limelight on #mentalhealth tonight with an important message. Not everyone chooses to #fightintheopen for mental health, but you did for the 1 in 5 Americans living with a mental health condition. Thank you, #EggGang! said Mental Health on twitter.
People coniunued to share posts on the talking egg, here’s one, among others:
@hulu World Record Egg reveal 🥚https://t.co/UTI456Ez9i#Hulu #WorldRecordEgg #TalkingEgg #EggGang pic.twitter.com/QYnCcJQcau
— Gia (@MiszGia) February 4, 2019
At the same time, the creators of the account told the New York Times that , the three advertising executives in South London, revealed background on the project, the egg is called “Eugene.”
The executives, Chris Godfrey, Alissa Khan-Whelan and C.J. Brown, explained that they had been approached by Hulu, which had paid to develop the video which aims to take advantage of the hype and online chatter around the Super Bowl to raise its message.
Given that the account is followed by a large number of children, as its creators acknowledged, a positive message like this rather than a commercial sell-out is a pleasant surprise, particularly when it is estimated that brand deals could fetch10 million dollars.
Hulu is the first to get a crack at the egg, but it remains to be seen if its appeal to brands will endure and whether its future messaging and partners will also be health-related.
Hulu is an American entertainment company that provides over the top media services. It is oriented towards instant streaming of television series, carrying current and past episodes of many series from its owners’ respective television networks and other content partners