Apple & Aetna Connect connect to drop a bombshell

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Apple has partnered with Aetna health insurance on a new app Leveraging data form its Apple Watch.

Cameron Sepah, an entrepreneur in residence at Trinity Venture says: “As a healthcare provider, we talk a lot about the important of preventative medicine, but the US healthcare system doesn’t have the right incentives in place to pay for it.”

Sepah sees broader suggestions for merging between health insurers and tech companies making of devices to detect and diagnose conditions.

With the company reportedly working to co-develop shoes with sensors that monitor users’ movement and weight, Verily is expanding its portfolio of connected devices for health monitoring and management.

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The company already has a watch that monitors certain patient data, including an FDA approved electrocardiogram, and is developing technologies to track diabetes-related eye disease in patients alongside smart lenses for cataract recovery.

If more data can be collected from wearable devices and then monitored in a consistent fashion, tech companies ideally could suggest interventions faster and provide lower cost treatments to help avoid the need for urgent or emergency care.

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This however has not won the trust of practicing doctors, Dr. John Ioannidis, a celebrated professor from Stanford University said: “Information is good for you provided you know what it means. For much of that information we have no clue what it means. We have absolutely no idea what to do with it other than creating more anxiety.”

The goal is to provide personalized guidance where machine learning can be used to identify problems and come up in concert with established therapeutic practices, according to investors who back life sciences start-ups.

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Startups like can work and are already working on this overall vision of combining real time and personal historical data to deliver personalized guidance. But to be successful, startups need to be more narrowly focused and deliver improved outcomes and financial benefits right away,” according to Yap.

Aetna is an American managed health care company that sells traditional and consumer directed health care insurance plans and related services, such as medical, pharmaceutical, dental and behavioral.

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