Recently, the Qatar National Bank (QNB) officially announced that Brazilian star Neymar has become their global ambassador. According to his twitter, Neymar himself is quite happy and satisfied with this corporation.
Qatar National Bank is the largest bank in Qatar and the largest financial institution in the Middle East and Africa. It is also the largest shareholder and the main sponsor of Paris Saint-Germain. The endorsement contract signed by Neymar has undoubtedly broken the recent rumor about his return to Barcelona. Media believe that this contract has consolidated his relationship with Paris Saint-Germain.
It is worth mentioning that Neymar now has a total of 35 brand endorsement contracts including this one. Having endorsements in such a number (35 in total) is actually quite rare in football world. These brands are in different fields like apparel, beverages, video games, home appliances and so on.
His main sponsor is Nike, a sports brand giant from the United States. The contract between Neymar and Nike began in mid-2011 when Neymar was at the age of 19 and will continue until 2022, with the right to renew to 2024. Previously, according to Brazilian media, if Neymar can win the Ballon d’Or, he will also receive a $1 million prize from Nike. Other famous brands that have signed with Neymar include Red Bull, McDonald’s, Electronic Arts, MasterCard, Gillette, TCL, etc.
At present, C. Ronaldo has the most social media fans, about 140.75 million, while Neymar has the second most fans about 1.0656 billion (in Instagram). He has more followers than Messi (102.31 million) Beckham (52.21 million), and LeBron James (45.05 million). His business value is huge. However, according to the current Forbes rankings, Cristiano Ronaldo is still the star that earned the most through sponsorship contracts in 2018. In just one year, Cristiano Ronaldo’s sponsorship value reached 37 million pounds. Neymar is close behind, and he has already earned £14 million in revenue this year.
With the constant signing of endorsement contracts, Neymar has become one of the most brand-name players in the moment. At the age of 26, there is no limitation on the pitch for Neymar. He is already a super star. After Ronaldo and Messi retire in the future, he will probably be the No. 1 star in football world. In addition to his personality and influence among young people, his future business value may be further enhanced.